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Mattel dusts off He-Man, with a nod to diversity.

Mattel is expanding the Masters of the Universe’s roster of muscled heroes with the introduction of Sun-Man, a Black character created in 1985 by a New Jersey mother who wanted to create a role model for her son. So she started her own company, Olmec Toys, to make Sun-Man and other toys for Black, Hispanic, and Native American children. “The intention was to give a positive Black presentation in imagination and creativity,” she said.

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September 10, 2021
nytimes.com

Breaking Stereotypes with Inclusive Dolls: A Look at Black Dolls in the Market

September 16, 2023

Dolls are an important part of childhood, and they can teach children about the world around them. However, for a long time, the doll industry has been criticized for not being inclusive and diverse enough. In recent years, many companies have recognized the need for inclusive dolls that break stereotypes, and this is especially true for black dolls.

How to Choose Diverse Toys for Children: Tips and Guidelines for Parents

July 27, 2023

Toys are an essential part of every child's development, and as parents, it's our responsibility to provide them with toys that are both entertaining and educational. Choosing diverse toys for children is essential to their development and ensures that they learn about different cultures, values, and traditions. Here are some tips and guidelines for parents on how to choose diverse toys for their children: Look for toys that represent different cultures and ethnicities.

Sun-Man at the National Toy Hall of Fame in Rochester, NY

July 22, 2023

Yla Eason, President of Olmec Toys Inc. and Creator of Sun-Man in Rochester, NY at the National Toy Hall of Fame in The Strong National Museum of Play's 90,000 sq. ft. expansion checking out the Sun-Man figures on display!